Marketing Strategy

A trio of successful marketing strategy

AEGON Taiwan focuses on a trio of marketing strategy:

1. Training professional life planners;

2. Identifying appropriate partners for M&A to increase market shares;

3. Developing a multi-channel distribution and product model.

AEGON Taiwan values its personnel assets and has been devoting to training quality and highly productive sales force over the years, well known for their professionalism in the industry. Mergers and acquisitions of businesses in the last few years also contributed to its substantial growth.

Leading-brand distribution channels

AEGON Taiwan has been aggressively developing a multi-channel distribution model in recent years and aims to move toward the leading position in several market sectors. AEGON Taiwan now has multi distribution channels including agency, bancassurance, brokers/general agents, telemarketing and enterprise marketing.

Since the AEGON VUL was launched, which soon became one of the most popular unit-linked insurance products, the needs-based consulting selling approach which distinguishes the AEGON sales force from the others has enabled the Company to exceed its production objectives in adverse market conditions, living up to the reputation of the "champion force".

Moreover, AEGON's prudent, stable management style and massive financial strength deeply impress banks, insurance brokers and general agents, who feel they can trust and rely on AEGON as a solid business partner. AEGON Taiwan has been working closely and successfully in bancassurance with dozens of distributor banks, generating brilliant production, thanks to AEGON's unique advantage in international life insurance experience and bancassurance expertise.